Absolutely Bear is an eco-friendly and sustainable Men’s fashion brand. The clothing range is made from using organic cotton and the knitwear range is made from 100% natural fibres.
The journey began in 2015 with a t-shirt, a Bear and an idea – that a clothing brand could help reconnect urbanites with nature. We believe designing clothing based around sustainability is one important way we can reconnect every day with the natural world we love.